6/29/2023 0 Comments Reprise 62m series iconiq![]() ![]() With Reprise, marketing teams can increase pipeline quality by independently creating and personalizing demos to host on their website, while sales teams can increase conversion by offering both generalized demos for top-of-funnel opportunities and customized demos for down-funnel opportunities. The combination of their obsessive passion for enhancing product experiences and experience in scaling customer-centric companies, like Catalant, HubSpot and InsightSquared, has culminated in the complete platform for organizations to unlock product-led growth. Having experienced this pain point, the team set out to build Reprise, a no-code demo management software that enables go-to-market teams to own, update and maintain their product demos. The team found that their demo environment was frequently the bottleneck in elevating early product awareness and in providing scalable, customized experiences. Sam Clemens, Bryan Stevenson, and Evan Powell faced these challenges and trends first-hand while at InsightSquared. To engage with prospective customers earlier in the process and convert them faster, sales and marketing teams have recognized the benefit of having a readily available, scalable version of their product demo for customers to play with. ![]() Prospective customers are far more informed about their options when speaking with vendors and are laser-focused on the underlying value propositions offered. ICONIQ Growth is thrilled and honored to partner with Reprise as they strive to help GTM teams enable product-led growth with scalable and interactive demos.Įnterprise buyers’ journeys have undergone a significant transformation in recent years. Noticing the need for the GTM organization to own the demo creation process independently, the team at Reprise created a no-code demo experience platform, which empowers non-technical teams to maintain demos and deliver highly curated product experiences self-reliantly. Unfortunately, this has led to numerous inefficiencies and meaningful pain points, such as lack of scalability, inflexibility of demos, and heavy reliance on engineering talent. However, given the technical nature of managing demos, engineering teams have historically maintained demo environments instead of sales and marketing teams that are closest to the product narrative. Demos are a go-to-market (“GTM”) organization’s most pivotal tool, as it helps them effectively showcase their product value, receive feedback, and secure critical enterprise customers. ![]()
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